{ Michael+Croteaux > designer }
“ hello ”
Graphic Designer and Creative Director with experience and expertise as a art director, branding specialist, visual storyteller, business owner, and entrepreneur. Throughout my career, I have enjoyed collaborating and creating design for an array of great people, clients, and businesses, always striving to create exceptional design and effective visual messaging.
Action sports, interior design, residential/commercial real estate, editorial design, magazine/book publishing, museums, private schools, television, wine/spirits and travel. Working in these diverse realms has equipped me with the versatility to make and manage complex interactions through visual design. This multifaceted background also affords me a unique perspective when approaching design projects, resulting in work that solves visual problems, enhances brand image and drives tangible results. Working directly with clients along with my experience as a business owner has given me expanded insight, enabling me to see design as part of a larger strategic plan to achieve marketing goals.
Working equally with in-house staff and external collaborators, I have experience in unifying teams for projects of varying complexity. Whether it is creating a brand identity, designing for print or electronic communications, art directing photo shoots, managing printing, or curating content, I have consistently worked well with clients and in a team setting to deliver solutions that are well designed, functional, on target and on time.