Croteaux Vineyards — Branding

Croteaux Vineyards was established in 2001 on the East End of Long Island. The Rosé wine category hadn’t exploded yet, the wineries of Long Island weren’t paying much attention to it either, considering is a substandard, junior varsity wine only to be made in poor-quality red wine years. At the time, nearly all American Rosé wines were cheap, fruity, and sweet, catering to an unsophisticated wine drinker.. Meanwhile, for centuries, Rosé wines in the South of France, were styled for the warm-weather costal culture of the mediterranean: crisp, sophisticated, light, dry and drinkable. Croteaux believed they were the perfect wines for the beach culture of the Hamptons with its affluent summer holiday crowd.. The vineyard and Croteaux wine brand were started from the ground up. and in 20-plus years, became an iconic location and brand, producing nearly 10,000 cases annually.